Terms of Use
- Introduction
These terms of use (Terms) describe the terms and conditions applicable to your access and use of the www.superbrands.com (Website) and any content available through, or published on the Website (Content).
The Website is operated by or on behalf of Superbrands Ltd of 35 Ballards Lane, London N3 1XW, United Kingdom. In these Terms “Superbrands”, “us”, “we” or “our” means Superbrands Ltd and its related bodies corporate.
The Website is provided as a service to clients, marketing industry professionals and others for the purpose of providing information regarding Superbrands, its business, its products and services. The Content is provided for the purposes of general information only.
- By using our website you accept the Terms
By using, accessing or browsing the Website, you accept the Terms and you agree to comply with them. If you do not agree to the Terms, you must not use the Website.
We may amend the Terms from time to time. You are deemed to be aware of and be bound by any amendments to the Terms. Every time you wish to use our Website, please check to ensure you understand the Terms that apply at that time as our changes are effective immediately.
- Data Protection and Privacy
Full details of the way in which we use cookies on this Website and how we store and handle information from which we can identify you or any third party are set out in our Privacy and Cookie Policy.
- Accessibility of our Website
Whilst our Website is accessible for users worldwide, you acknowledge that Content or products and services which are available on or through our Website may not be appropriate for use or available in some locations or territories. Therefore we make no representation that materials on the Website are appropriate or available for use in all locations, and so accessing them from certain locations or territories where their content is illegal, is prohibited. Your use of the Website is done on the understanding and acceptance that you do so on your own initiative and you are solely responsible for compliance with your local laws.
- Ownership of rights on our Website
The Content including the trade marks, names, logos, sounds, images, graphics, text, software, software code, tools, results derived from the use of software and tools, interfaces, website structure, copyright works and materials displayed on it, its layout and design (Superbrands’ Intellectual Property Rights) are protected by copyright, trademark and other intellectual property laws unless expressly indicated otherwise on the Website. All rights, title and interest in and to the Content, including the Superbrands’ Intellectual Property Rights, are owned, licensed or controlled by Superbrands or the party credited as the provider of the Content.
You must not reproduce, copy, imitate or otherwise use any of the Content, in whole or in part, in a manner that is reasonably likely to infringe any of Superbrands’ Intellectual Property Rights without prior written permission from us or our licensors. We take ownership and the treatment of our intellectual property rights seriously and are prepared to enforce our rights to the fullest extent permitted by applicable law.
Subject to these Terms, we grant you a limited, temporary, revocable and non-exclusive licence to access, browse and use the Website (including the Content) in accordance with paragraph 6 below.
- Access and use of the Website
You may browse the Website for your own personal use, information, research, study and educational purposes only. Superbrands grants to you a limited non-exclusive license to view, copy and print the Content for your non-commercial or personal use.
If you print or download an extract of any page(s) from our Website you must not modify any printed or digital copies of any pages of our Website. The identities of the authors and any identified contributors of the Content must always be acknowledged.
If you would like to use the Content in any other way you will need to request permission from us or from our licensor. You must not use the Website or the Content in any manner or for any purpose which is unlawful or in any manner which violates any of our rights or which is otherwise prohibited by these Terms.
If you breach these Terms, your rights to use our Website or any of the Content will cease immediately and you must, at our option and at your expense, return to us or destroy any copies of the Content that you have.
- Disclaimer
Neither we nor any of our, officers, employees or agents will be liable for any losses, or direct; indirect; consequential; incidental or special damages of any kind including lost data, lost profits, lost revenues or business interruption, howsoever arising, out of or in connection with your use of this Website or the Content.
Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content is accurate, complete or up to date, except for those warranties, representations or guarantees contained or referred to in any relevant jurisdiction, or that may not otherwise be legally excluded. Any views expressed in the Content or otherwise through material that is linked via the Website are the opinions of the authors and do not represent our views, opinions, beliefs or values or any of our group companies.
To the extent permitted by applicable law, we accept no responsibility or liability whatsoever arising from your use of the Website, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any applicable consumer laws, or as a result of our negligence or wilful misconduct. Similarly we will not be liable to you if we are prevented or delayed from complying with our obligations under the Terms or applicable law by anything you (or anyone acting on your behalf) does or fails to do or due to events which are beyond our reasonable control.
To the extent permitted by applicable law, we reserve the right to interrupt or discontinue any or all of the functionalities of the Website at any time. We accept no responsibility or liability whatsoever for any interruption or discontinuance of any or all functionalities of the Website, irrespective of whether this is the result of actions or omissions by us or one of our affiliates or of a third party, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any relevant consumer laws, or as a result of our negligence or wilful misconduct.
We do not guarantee that our Website will be secure or free from bugs or viruses.
We have taken reasonable precautions to try to ensure that all products and services referred to on our Website have been fairly described.
- Links to and from other websites
Where our Website contains links to other websites, plugins, applications or resources provided by third parties, these links are provided for your information only and are not any indication of approval by us of those linked websites or information that you may obtain from them. These links have been provided for the purpose of general information and we do not provide any guarantee, representation or warranty as to the nature, content and reliability of those links. Nor should you be rely on those links for the purposes of marketing, commercial or legal advice.
We have no control over the content of those other websites, plugins, applications or resources, and we are not responsible for them. As such, you linking to any such linked website is entirely at your own risk. We accept no responsibility or liability whatsoever for the alleged infringement of any intellectual property rights that arises out of your use of the Content, including any links accessible through our Website and any loss or damage resulting from your use of, or reliance on, any articles, reports, case studies, data or information that is linked from the Website.
You may link to our Website, provided you do so in a way that is fair and legal and does not damage our reputation or take unfair advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part unless we have agreed to that.
We reserve the right to withdraw linking permission without advance notice to you.
If you consider that any of the Content, including the News Page, links to material hosted on third party websites that infringes any intellectual property rights, is offensive, derogatory, false or otherwise misleading please contact: info@superbrands.com.
- How we may use your personal information
Our use of your personal information is set out in our Privacy Policy.
- User conduct
You must not misuse the Website and/or the Content, including by spamming or introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful or restricts anyone else’s enjoyment of the Website. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site or crawl, frame, edit or broadcast the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack.
We will report any breach of this provision to the relevant law enforcement and you accept responsibility for your actions and the actions of persons that you authorise to act for you.
- Indemnity
You will indemnify and will keep indemnified Superbrands and its officers, employees, agents, data providers and affiliates on demand against all claims, costs, proceedings, demands, losses, damages, expenses (including legal expenses) or liability whatsoever arising directly or indirectly as a result of:
- any breach of these Terms by you; or
- your fault, negligence or breach of statutory duty; or
- your use of any data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure (whether owned by, leased or licensed to us) or that of any of our service providers.
- Governing law and jurisdiction
The Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with the Terms shall be subject to the exclusive jurisdiction of the English courts.
Samsung Sri Lanka has been recognised at Superbrands Sri Lanka’s Choice 2025 in the Home Appliance category, marking a significant milestone for a brand that has built a strong presence in Sri Lankan homes through innovation, quality and consumer trust.
The recognition reflects the relationship Samsung has built with consumers over the years and its continued focus on technology that brings practical value to everyday life. From home appliances and televisions to connected devices, Samsung has continued to evolve its products around changing lifestyles and needs.
The Superbrands programme recognises brands that have established strong reputations and lasting connections with consumers. Its selection process includes market research, consumer insights and evaluation by an independent panel of branding and business professionals, making the recognition a reflection of both brand strength and consumer preference.
For Samsung, Superbrands Sri Lanka’s Choice 2025 represents more than an accolade. It is a recognition of the trust consumers place in the brand and the role Samsung technology plays in their homes.
Commenting on the achievement, Mr. SangHwa Song, Managing Director, Samsung Sri Lanka, said, “Receiving the Superbrand recognition is truly a proud moment for Samsung. For us, this award is much more than a title. It reflects the trust, loyalty, and connection we have built with consumers over the years. That is something we deeply value.”
He further stated, “At Samsung, we have always believed that innovation should make people’s lives better, simpler, and more meaningful. Whether it’s through our TVs, mobile devices, home appliances, or connected ecosystem, our focus has always been on delivering technology that people genuinely love and rely on every day. What makes this recognition even more special is that it comes from the people. It reflects how consumers see Samsung as a brand that continues to evolve with their lifestyles and needs. This achievement would not have been possible without the continuous support of our customers, partners, and our dedicated teams who work passionately behind the scenes every single day. I would like to sincerely thank everyone who has been part of this journey.”
Samsung continues to strengthen its Home Appliance portfolio with products designed for modern households. Refrigerators, washing machines, air conditioners and other home solutions combine useful features with technology designed to make everyday tasks easier.
Connected living is also becoming an important part of the Samsung experience. Through SmartThings, compatible appliances, televisions and smart devices can be connected and managed through one platform. Consumers can monitor their devices, control them remotely and automate parts of their daily routines, bringing greater convenience to the home.
Alongside innovation, Samsung places strong emphasis on reliability. Its 10-year warranty on Digital Inverter Motors and Compressors reflects the company’s confidence in the durability and long-term performance of its home appliances, while giving consumers greater peace of mind when making an investment in their homes.
“As we move forward, this recognition motivates us even more to continue pushing boundaries through innovation and delivering smarter, more connected experiences for consumers. At Samsung, we are not just creating technology for today, we are shaping the future of how people live, work, and connect," continued Mr. Song.
The recognition comes as Samsung continues to build its wider consumer electronics presence in Sri Lanka. Globally, Samsung has retained its position as the No. 1 TV manufacturer for 20 consecutive years, with Sri Lankan consumers able to access its latest Crystal UHD, Neo QLED, and the Frame TV ranges.
Samsung’s commitment to consumers also extends beyond its products. Its extensive retail and service network, including leading partners such as Singer, Singhagiri, Damro and Softlogic, helps provide consumers across the country with access to Samsung products and after-sales support.
Flexible payment plans offered through partnerships with leading banks further help make Samsung’s latest technology accessible to more Sri Lankan consumers. This combination of global innovation, local availability and ongoing support has helped the brand remain closely connected to the market.
The recognition was also marked at the Superbrands Tribute Ceremony, where Samsung Sri Lanka’s leadership, including its Managing Director and Head of Consumer Electronics, joined other leading brands and business leaders to celebrate the achievement.
For Samsung Sri Lanka, Superbrands Sri Lanka’s Choice 2025 is both a celebration of the trust built with consumers and a motivation to keep moving forward. As technology becomes more closely integrated into everyday life, Samsung remains committed to creating products and experiences that make a meaningful difference while continuing to deliver the quality and innovation consumers have come to expect from the brand. ... See MoreSee Less
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A question that matters more than ever for Raluca Simu: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔?
When reality becomes easier to distort, reacting faster or louder isn't necessarily the answer. Staying grounded in what the brand stands for becomes even more important.
Clarity, consistency, and integrity are central to Raluca Simu’s view, along with the ability to remain human and build genuine relationships even when trust is being challenged.
💬 And from authenticity, we move to reputation. Another point of view is just around the corner.
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#SuperbrandsRomania #AItalks #authenticity #trust #brandreputation ... See MoreSee Less
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NOVOMATIC has been awarded the prestigious Business Superbrand Austria seal for 2026/2027, reaffirming its standing as one of Austria’s most influential and internationally recognised brands.
The accolade is presented by Superbrands, the world’s largest independent authority on brand evaluation, which assesses leading consumer and business brands across approximately 90 countries using internationally standardised criteria. The recognition highlights NOVOMATIC’s sustained brand strength, global presence and continued commitment to innovation.
The award was formally presented at NOVOMATIC’s headquarters in Gumpoldskirchen. Stefan Krenn, Member of the Executive Board of NOVOMATIC AG, described the distinction as a reflection of the group’s international reputation and innovative drive.
“This latest recognition as a Business Superbrand Austria is a special acknowledgment of our brand’s international standing and consistent innovative strength. Our more than 26,000 employees make a significant contribution to this; with their expertise and dedication, they play a decisive role in shaping NOVOMATIC’s success,” said Krenn.
Superbrands Austria Regional Director András Wiszkidenszky praised NOVOMATIC’s long-term development and adaptability, noting that continuity, trust and the ability to evolve successfully in a changing market environment have been key factors behind the company’s enduring success.
The renewed recognition further strengthens NOVOMATIC’s position as a leading Austrian technology group with a global footprint, while reflecting the trust and confidence the company has built among customers, partners and stakeholders worldwide. ... See MoreSee Less
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Represented in Angola by CFAO, Toyota has built a global reputation based on durability, reliability, and trust.
Their distinction as a Superbrand confirms a decades-long relationship with Angolan consumers, proving that great brands don't just win customers; they win trust – and that is their greatest strength.
#SuperbrandsAngola2026 ... See MoreSee Less
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Our elite company of the best brands in Slovenia has once again been joined by... Ford!🚙🏆
The brand, which has been co-creating the development of the automotive industry for more than a century, remains recognisable for its innovation, reliability and vehicle models that appeal to different generations of drivers.
With its rich heritage and focused view on the future of mobility, it has also secured a place among the recipients of the Superbrands Slovenia label.
Sincere congratulations and welcome back to the best, Ford Slovenia! ... See MoreSee Less
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Another brand that consumers and the jury recognised as a Superbrand is Heineken!🍺🏆
With its long history, distinctive visual image and strong global presence, Heineken has become synonymous with recognition, consistency and an experience that goes beyond the product itself. This is why the brand has rightfully been included among the elite ranks of Slovenia's best brands.
Sincere congratulations and welcome to Superbrands Slovenia, Heineken Slovenia!🎉 ... See MoreSee Less
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In its first distinction as a Superbrands Angola Brand, ITGest recognises the work it has been developing in the digital transformation of organisations in Angola and other African markets.
A technology partner to world-renowned companies such as SAP, IBM, and Microsoft, the company leads projects that modernise processes, optimise management, and drive innovation across organisations.
The Superbrands seal distinguishes a Brand whose excellence is often behind the scenes, but whose impact is decisive for the growth and competitiveness of dozens of companies.
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Putting another question on the table with Georgiana Miron: 𝑾𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕𝒊𝒂𝒕𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒊𝒏 𝒂𝒏 𝑨𝑰 𝒘𝒐𝒓𝒍𝒅?
Efficiency, personalisation and innovation are rapidly becoming capabilities that more and more brands can access. The real challenge is turning that technological potential into something people can genuinely connect with.
Empathy, purpose and ethical responsibility add the human dimension to that equation. And, as Georgiana highlights, the brands that combine them successfully with AI will be better positioned to create authentic customer connections and stay relevant in the long run.
💬 Something to think about. From human connection to another growing challenge: staying authentic when the line between real and fake is harder to recognise.
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#SuperbrandsRomania #AITalks #BrandDifferentiation #innovation #HumanConnection ... See MoreSee Less
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